HoReCa · Revenue Management
RevPAR as a daily decision. Pricing by data, not instinct.
EFRION RMS analyzes occupancy, pick-up trends, and competitor rates to generate pricing recommendations daily. The revenue manager confirms recommendations in one click; rates update across all OTA channels.
365 days
Demand forecast horizon
EFRION — product capability
1 click
To confirm the daily rate recommendation
EFRION — product capability
$70
From, per location / month — part of EFRION PMS
EFRION — pricing
Why revenue management needs its own system
Hotels without a dedicated RMS set rates once a week based on occupancy feeling. They miss demand spikes, underprice peak dates, and watch competitors capture incremental revenue. Manual rate updates in each OTA lag market demand.
Recommendations every morning
The system generates recommendations every morning. The revenue manager reviews, adjusts, and confirms in one click. Rates are updated across all OTA channels automatically.
Demand signals before they peak
Pick-up analytics show booking pace vs same period last year. When demand accelerates faster than forecast, the system raises an alert — before the opportunity is gone.
MICE as a revenue stream
Conference halls and event spaces are tracked separately. Revenue per square meter, event P&L, and contribution to total property revenue are visible in one dashboard.
What's included
- Dynamic pricing recommendations: occupancy + pick-up trend + seasonal model
- Auto-apply mode or manual confirmation by revenue manager
- Pick-up analytics: booking pace vs same period last year
- Daily pace report with rate deviation alerts
- Competitor rate monitoring across OTA platforms
- RGI, MPI, ARI market index tracking
- Demand forecast: 90/180/365-day occupancy projection
- Budget module: plan vs actual RevPAR, ADR, Occupancy by month
- MICE revenue stream: conference halls, catering, event P&L
- Scenario analysis: "what if rate increases by X%"
How it compares to the market standard
| Status quo | EFRION |
|---|---|
| RMS is an external service — PMS data exported manually or on a schedule | RMS and PMS share one platform — data flows in real time, no export |
| Pricing = Revenue Manager opens Excel and checks OTA | Algorithmic rate recommendations + demand anomaly alerts |
| MICE tracked in separate spreadsheets and event quotes | Unified MICE module: venue + F&B + services, room chessboard, revenue report |
| Competitor rate monitoring = manual check once a week | Automated rate shopping with positioning indices |
| Demand forecast = 'based on experience' | Algorithmic forecast 365 days ahead + scenario analysis |
Pricing
Revenue management is part of the EFRION PMS subscription — one product, one price. The tiers below show what it adds. Annual contract: −20%.
Core
$70
per location / month
- ✓Dynamic pricing recommendations
- ✓Pick-up analytics
- ✓Basic MICE tracking
- ✓Email support
Growth
$160
per location / month
- ✓Everything in Core
- ✓Competitor rate monitoring
- ✓Forecasting and budgeting
- ✓API access
Scale
On request
- ✓Everything in Growth
- ✓Custom forecast models
- ✓Multi-property
- ✓SLA 99.9% and a dedicated manager
EFRION AI add-on: from $50 / location / month. Contact us for a scoped quote.
Frequently asked questions
What is the difference between EFRION PMS and EFRION RMS?
EFRION PMS handles front desk, reservations, and channel distribution. EFRION RMS is the revenue intelligence layer — it analyzes demand signals and generates pricing recommendations that feed back into PMS rate settings.
Does RMS apply pricing automatically?
Yes, with an optional auto-apply mode for full automation. By default, the system generates a recommendation that the revenue manager confirms in one click. Both modes are available from the Growth tier.
How does competitor rate monitoring work?
EFRION RMS collects publicly available rates from OTA platforms for a configured set of competitor hotels. Historical archives are maintained for trend analysis.
Can RMS manage event/MICE revenue separately?
Yes. Conference halls and event spaces are tracked as independent revenue streams with their own P&L — hall rate, F&B contribution, and additional services in one event summary.
What does the rollout involve?
The timeline depends on how much data is migrated and how many modules start at once, so it is set in the rollout plan after we look at your setup. Rollout goes module by module, with a parallel run against your current system before the switch — no big-bang cutover.
Terms used on this page
- RMS
- Revenue Management System — система управления доходами
- ERP
- Enterprise Resource Planning — система планирования ресурсов предприятия
- CRM
- Customer Relationship Management — управление отношениями с клиентами
- ROI
- Return on Investment — возврат на инвестиции
Works with the rest of EFRION
Activate module by module on one backend and shared master data. Each pairing removes a manual hand-off between systems.
Ready to turn RevPAR into a managed KPI?
Demo built around your property type and current rate management setup. 30 minutes.